Experts in Making Food Campaigns – Part # 2 F&B Spotlight
Shining a light on the food advertising industry and those who make the content.
Shooting Solutions # 3. So this is what happened when a ‘Director Turns Home into Shoot Location’. He shoots the NHS Fundraiser – Celebrity Esports TVC in lockdown.
Marley Spoon | Glenn Urquhart & Tony Luu
Fresh food delivered to your door! What a great idea. Glenn Urquhart Read more . . .
One Eyeland Photography Awards 2019 | Vicki Leopold
Vicki Leopold wins a bronze for advertising concept at the One Eyeland 07
Corona Journey No.35 – The Maldives | Robert Gray
Robert Gray knows how to self isolate . . . in the Maldives. Read more . . .
Australian Unity | Tony Luu ASC
Australian Unity helping you reach your health goals. Your Goals. Your Call. Read more . . .
Fox Sports | Sam Allison
Australia’s women Cricket team have won an unprecedented fifth ICC Women’s T20 World Cup Read me . . .
Tatyanna Dumas | Janyon Boshoff
This basketball player is the super-talented Tatyanna Dumas, Read more . . .
Commonwealth Games TVC | Glenn Urquhart
Breaking the 101 rule of editing by cutting in the middle of an action Read more . . .
Rebel Football 18′ | Myles Conti
REBEL FOOTBALL ‘18
For the launch of rebel’s 2018 football boot campaign Myles worked with Read more . . .
Weight Watchers | Robert Gray
Robert Gray working with Weight Watchers on their latest campaign. Read more . . .
Mitch Dowd | Garth Oriander
Will you be dropping your jocks this Mardi Gras weekend! Read more . . .
Chanelle Jayne | Eric Yip
Eric Yip captures the beauty of Chanelle Jayne dance, form and movement. Read more . . .
Califia | Lynton Crabb
Lynton Crabb shoots Sam Harris for LA brand Califia Australian launch. Read more . . .
Air NZ National Geographic | Fraser Clements
Air New Zealand & National Geographic partnership inspires youth from Read more . . .
Real Estate NZ | Vicki Leopold
Vicki Leopold shot these for Real Estate NZ’s new campaign. Beautiful Read more . . .
Powerade Active Water | Ben Cole
Powerade Active Water, a sport drink for everyone. New release by 8
Sydney Living Museum | Jon Higgs
Sydney Living Museums , a day in the life of a convict. Read more . . .
Drinks | Garth Oriander
Time for drinks o’clock!
With shots like this who doesn’t want a one. Read more . . .
Sussex Inlet | Adrian Cook
Wet Plate Collodion
In early 2015, uninspired by the predictability Read more . . .
International Photography Awards | Vicki Leopold
Great work Vicki Leopold!
Receiving an honourable mention at the Read more . . .
Dear Mind | Tony Luu
The Queensland Government ‘Dear Mind’ campaign created by GrowthOps encourages Read more . . .
Nick Scali January Sale | Brett Danton
Brett Danton the director and creative along with Read more . . .
Quincy | Ben Cole
Quincy is a new sparkling alcoholic seltzer. Lower Sugar. Lower Carb. Read more . . .
Contact Energy
You might have a campaign coming in shortly that would really benefit from Read more . . .
Salesforce Sydney | Janyon Boshoff
Employee case study video for Salesforce Sydney, the directors cut by Janyon Boshoff.
Big W – Back to School
Parents all over the country have been counting down the hours till . . . Read more
Fidelity Life Insurance | Vicki Leopold
Vicki Leopold working with Fidelity Life Insurance to produce these stills. Read more . . .
Mjolner | Janyon Boshoff
Janyon captures the craft, care and respect for produce shown by Mjolner. Read more . . .
Sydney Sixers | Tony Luu
Sydney Sixers powered by Magenta. Enjoy the fun and excitement of the Big Bash this Summer. Read more . . .
Nadine Vigouroux | Eric Yip
Eric Yip working with Nadine to produce these beautiful portraits. Read more . . .
All Tied Up – Ceberano Kilbey Sennett | Lee Rogers
Here’s the latest single from Ceberano Kilbey Sennett – All Tied Up. Read more . . .
Australia’s Right to Know | Adam Keirs
In an attempt to influence change in current laws that are not in the interest of the Australian people. Read more . . .
Mojo Juju & Joelistic | Paul van Kan
“I wrote this song about the people who were hating on Native Tongue. It’s a self affirmation and a reminder to let go of the negativity.” Read more . . .
Big W | Christmas
The countdown is on, the temperature is raising, carols are playing and the kids are excited. Read more . . .
Shake Baby Shake | Adam Singer
Lisa Caruso “Shake Baby Shake” featured on NBC’s Good Girls. Read more . .
Ela Ray | Eric Yip
Eric Yip captures the beauty in movement with this series of Ela Ray. Read more . . .
Harper Finn | Stephen Langdon
Harper Finn bends the style boundaries of pop with the eclectic umbrella of Read more . . .
I Am Someone | Gary Sheppard
I Am Someone
A stunning series of emotive portraits of farm animals by Gary Sheppard. The project’s aim is to challenge Read more . . .
This Time It’s Personal | SUNSTUDIOS
To celebrate a decade of TTIP, SUNSTUDIOS are going bigger and better Read more . . .
Jodee Knowles at Oxford Art Factory | Glenn Urquhart
“HecklerHQ teamed up with Oxford Art Factory to bring Jodee Knowles’ wall art to life inside the seminal Sydney music venue. Read more . . .
Orpheus Island | Jason Ierace
Orpheus Island
Luxe, plus, plus . . . a private island lodge located in the heart of the Great Barrier Reef and Read more . . .
Stockholm | Myles Conti
Take 9mins out of your day to watch this short film about two men who share coffee in a hotel room, each trying to ignore the disturbing truth behind their meeting. Read more . . .
Pioneer Seeds | Andrew Maccoll
This is homegrown in the true sense off the word. Pioneer seeds for commercial use, never looked so good. Read more . . .
TEA AND SCOTCH WITH BRADMAN | Dean Golja
Sir Donald Bradman, if you do not know who he is . . . well that is simple un-Australian. Apart from his batting average of 99.94, what else do you know about him? Read more . . .
My Restless Heart | Lee Rogers
A beautiful new clip for the Ceberano, Kilbey and Sennett project.
Shot at Bromley and Co in Daylesford Vic. Directed by Lee Rogers.
Chanel Cahill | Adam Williamson
There is so much beauty in this dance video. Beauty in the dance, the movement, the voice and in the cinematography by the talented Adam Williamson. Read more . . .
MITSUBISHI TRITON | Toby Heslop
Filmed over a few days at Stockton Dunes including post VFX replacements, The Mitsubishi Triton ’Toby Price model’ goes on a ghost train like journey of fast paced adventure and action. Read more . . .
Selleys Power Grip | Myles Conti
If you have an older brother you know the fear is real! lol
Great spot for Selley’s directed and edited by Myles Conti. Read more . . .
Fitness First | Tony Luu
Have you lost your motivation? Well maybe we found it at Fitness First Australia. Read more . . .
NO MONO – FINALLY | Adam Kiers
“Perched on the cliff above Tamarama in Sydney is the iconic Glenview Court – An old, run-down apartment block, built back in the 60’s that has long been considered Tamarama’s most infamous local eyesore. Over the years it has been given many nicknames . . . Read more
Grew & Co | Andrew Maccoll
Grew and Co make wearable fine art and Andrew Maccoll has captured the fine details, reflections and refraction of light bringing beautiful fine pieces to life.
Ramus The Star Casino | Toby Heslop
The dramatic and colourful $22M light and water installation at The Star Casino has been captured by Toby Heslop. There’s a 25-metre-long screen, a “water sculpture” . . . Read more
Disconnected | Aleksei Vanamois
“Disconnected” a short film shot by Aleksei Vanamois, here are some stills from the film.
Huffer | Stephen Langdon
Huffer officially announces its annual campaign in partnership with Read more . . .
Aus Medic Co | Garth Oriander
You can keep your roses the fabulous Sophie Monk has Aus Medic Co Read more . . .
Alt Vape | Stephen Langdon
Veggies make you look sooo cool . . . time to rock out with your banana out!
Stephen Langdon worked with Alt Vape.
The Glen | Toby Heslop
Toby Heslop worked with The Glen Shopping to Director/DP/Editor/Post this! Read more . . .
Jade MacRae | Aleksei Vanamois
Aleksei captures the beauty of Australian soul singer Jade MacRae while recording her song ‘My Fathers House”. Read more . . .
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Australian Unity | Dean Golja
Australian Unity – Volunteers Campaign
The point of this campaign was a simple one Read more . . .
Sydney Kings | Myles Conti
This little spot was directed and edited by Myles Conti for the Sydney Kings. Read more . . .
Sky Sports | Stephen Langdon
Here is some new work for Stephen Langdon for Sky Sports, “Life needs more sport”. Read more . . .
Honda | Neil Bailey
Neil Bailey shot a series of portraits with a range of expressions for Honda. WTH? Read more . . .
TYRO | IPC
This is the first 30 sec TVC from new Tyro Brand campaign. IPC were bought on board for the entire integrated campaign, including TV, content and stills.
Jameson Irish Whiskey | Tony Luu
Jameson dry and lime, yes please. Tony Luu worked on this spot with Monster Children Films and it’s damn fine. Read more . . .
Air New Zealand & All Blacks | Fraser Clements
Fraser Clements working with Vision Thing, Air New Zealand and the All Blacks to produce this little number. Read more . . .
You’re no dummy | Richard Bell
Creating the Co-Lab campaign 2019
The winning Co-Lab team worked with advertising, media and road safety mentors to bring the ‘You’re no dummy’ campaign to life for Dept of Main Roads QLD. They watched their campaign concept become a reality by getting hands-on for the shoot in late June 2019 and then continued to collaborate with directors, cast and crew, throughout the rest of the campaign’s creation.
Our man on the ground Richard Bell shot this little number with the Co-Lab team.
Big W | IPC
When we work with Big W . . . every day’s a big day.
Credits
Client: Big W
Agency: M&C Saatchi
Creative Director: Brendan Donnelly
Photographer: Jason Ierace
Producer: Helen Doick
Production: The Incredible Production Collective
Ceberano Kilbey Sennnett | Lee Rogers
Lifestyle Channel | Paul Butterworth
Hey, this great little promo was shot for the Lifestyle Channel. Don’t look at the camera! We love it.
Directed by Paul Butterworth
Fiji Tourism | Fraser Clements
Fraser Clements working with the beautiful people of Fiji for Fiji Tourism. We’ve sent out a search party for Fraser . . . we fear he may have lost him permanently to Fiji. Understandably.
Photographer – Fraser
Production co – Goodoil
mycar | Tony Luu
Tony Luu bringing you mycar TVC.
Credits
Production Co.: The Creative Foundry
Director: Heremaia Rudkin
DOP: Tony Luu
Creative Director: John Jones
Producer: Belle Oliva
Treasure Island | Fraser Clements
Fraser Clements getting his smoke pods out for Treasure Island and TVNZ.
DeLonghi | Andy Lewis
Barista quality coffee in one touch is always welcome at IPC HQ!
Shot for DeLonghi with Andy Lewis and Focus Creative Styled by Justine P food stylist.
Trade Secret | Eden Diebel
Eden Diebel ‘s work for Trade Secret and Bashful Agency , makes us laugh out loud. Brilliant!
ING Home & Contents Insurance
Working with ING Bank to produce these little beauties.
Home and Contents Insurance
Client: ING Bank
Director: Dan Fisk
DOP: Ben Blyth
Producer: Sam Allison
Photographer: Adrian Cook
Pizza Hut | Lee Rogers
If you remember the 90’s then you’ll remember Dougie the Pizza Hut Delivery boy! If you don’t remember Dougie maybe you grew in the UK like IPC’s EP’s lol. Love your work Lee!
Credits
Agency/Prod Co: Step Change
Director: Lee Rogers
PM: Jo Messina
DP: Josh Flavelle
Art D: Antony Miller
ANZ Bank | Neil Bailey
A Home Loan Offer So Good You Don’t Need A Celebrity
We don’t need a celebrity? What the hell! Who doesn’t want to have a burger with the Hoff! Neil Bailey was our man sharing burgers with Hoff.
Credits
Client – ANZ
Agency – TBWA Melbourne
Production – Coco Productions
CD – Matt Soddart
Photography – Neil Bailey
ING Bank | Personal Loans
Not your typical shoot day, it was off the richter scale hot!! When you work with the professionals at IPC we get the job done rain, hail or hot!
ING Bank Australia – ‘Personal Loans’ campaign
Credits
DOP: Paul Van Kan
Photographer: Adrian Cook
Producer: Helen Doick
Production Co.: The IPC
Co Op Bank NZ | Vicki Leopold
The very talented Vicki Leopold working with the Co Op Bank NZ.
Credits
Photographer : Vicki Leopold
Agency: VML Y&R
Client: CoOp Bank NZ
ECD : Kim Pick
Art Director: David Smith
Agency Producer: Tim Costar
Riviera Yachts | Gary Sheppard
On the day of the shoot it was blowing a gale! Can you tell? Nice one Gary.
Credits
Client: Riviera Power Yachts
Director of Communications: Stephen Milne
Styling: Lisa Jones
Production Darina Laing/Riviera Yacht
Ziggy Ramo | Patrick Harris
Independent musician Ziggy Ramo talks about the song writing process, acceptance and authenticity in his music. This conversation is brought to life by Patrick Harris, for MTV and Jack Daniels.
Credits
MTV & Jack Daniels – ZiggyRamo
Director – Yiani Andrikidis
DOP – Patrick Harris
Camera Assist – Jess Bowen
Sound – Brett Oliver
Editor – Yiani Andrikidis
The Bachelor | Tony Luu
Frames from this year The Bachelor spot. Who will be the lucky lady this year? IPC’s Tony DOP’s for the Bachy Promo…..we are swooning a little over Matt!!
Credits
Production: Channel 10
Director: Tamsin Claypole-Smith
Producer: Bianca Kean
DOP: Tony Luu
1st AC: Ant Pawley
Mojo Juju Conversations | Paul Van Kan
Paul van Kan | Content Maker, Cinematographer
Why did Mojo Juju write an album in the Australian desert? • Real Folk Stories
Mojo Juju has a chat about why she decided to write her latest album ‘Native Tongue’ in the red centre of Australia, Broken Hill.
Jack Daniels | Andy Lewis
Andy Lewis shooting for Jack Daniels with Ginger Beer, now you’re talking, oh and classic cola too.
Credits
Produced & Directed: Andy Lewis
Agency: M&C Saatchi
Brand: Jack Daniels
Stylist: Yael Grinham
Pepsi Co. | Stephen Langdon
Stephen Langdon working with Pepsi Co. and the All Blacks our friends from across the ditch. Just in time for the Bledisleo Cup this weekend.
Credits
Photographer: Stephen Langdon
Production and Agency: .99 Radyr
Creative: Aaron Taylor
Producer: Brett Macdonald
Client: Pepsi Co Gatorade
Sunsweet | Fraser Clements
Fraser Clements shot Sunsweet and captured the healthy living benefits in every snackable pack.
Credits
Photograher – Fraser Clements
Production Co – Film Construction
Stills prod co – IPC
Post – Cameron Jones
Agency – Host / Havas / this is BD
Creative Director – Tom Hoskins
Agency Producer – Thea Clausen
All Kinds of Natural | Jason Ierace
Jason Ierace captures the beauty of NSW with Eurobodalla ‘All Kinds of Natural’ tourism campaign for Destination NSW
Credits
Campaign/project management: Visit NSW
Creative agency: Jim Jam Ideas
Production agency: Found at Sea Films
Photographer: Jason Ierace
Photographer representation: Reload and Co
Auckland City Mission | Vicki Leopold
Sharing Vicki’s latest work, released this week for Auckland City Mission. Bringing awareness to the winter appeal and the difficulties of living on the bread line.
Credits
Photographer : Vicki Leopold
Agency: .99
Client: Auckland City Mission
Producer: Therese Bielawa
ECD: Mick Stalker
Art Director: Mark Cameron
Fujitsu Winter 2019 | Tony Luu
IPC’s Tony Luu and of course IPC’s Sam Allison, worked with Marbl and Treacle Lane on the Fujitsu Winter 2019 Human Sensor Campaign.
Agency – Marbl
Production Co. – Treacle Lane
Director / Creative Director – Peter Mether
Producer – Sam Allison
DOP – Tony Luu
Big Iron | Gary Sheppard
Big Iron
Gary will be presenting his personal project centred around steam engines at this year’s Australian Rail Photography Forum, 3rd August in Ultimo.
Click on “Find Talent” to view more of Gary’s work.
The Cooperative Bank NZ | Vicki Leopold
Vicki Leopold has released the new campaign series she shot for The Cooperative Bank NZ. Nice one Vicki.
Credits
Client: The Cooperative Bank NZ
Agency: Bob’s your Uncle
Mike Nock | Paul Van Kan
World renowned Jazz pianist, Mike Nock’s career has spanned a broad range of contemporary musical styles and he is widely recognised as an important voice in Australian modern music. Based in Sydney since 1986, he previously spent 25 years in the USA, working with many of the world’s top jazz artists.
Paul van Kan | Content Maker, Cinematographer @vankangram
Braer | Lynden Foss
Lynden Foss captures the beauty of flowers with Braer Studio and Real Living Magazine.
The Voice | Adam Kiers & Tony Luu
The Voice Australia 2019 Spot Channel 9
Agency: Creative 9
Production: Channel 9
Cinematographer: Tony Luu
Director: Adam Kiers
Glastonbury Festival 2019 | Director Glenn Urquhart
Arcadia Spectacular
Some of the biggest names in dance music performed under a world first project-mapped sphere at this year’s Glastonbury Festival, a collaboration between UK based Arcadia Spectacular Group, Australia’s Astral Projekt, with immersive design, animation and visual effects provided by Heckler.
Creative Director Glenn Urquhart and Heckler Hq
SBS Australia Naidoc Week | Tony Luu
It’s Naidoc Week and Tony Luu captured these shots for an SBS Australia Educational Week. Featuring the legendary Jack Charles.
200 Best Ad Photographers Worldwide 20/21 | Jason Ierace
Jason Ierace’s photo has been selected for 200 Best Ad Photographers Worldwide 20/21
Tourism Vanuatu
Ant Ong’s recent work with Tourism Vanuatu.
When you want to swap your ugg boots for thongs, discover Vanuatu.
IPC’s Mate of the Month
IPM’s mates stretch to many corners of the Film Content, Photography, Production, Creative and Advertising world, but one crew member who shines like a suave black blazered, Contax 3 using beacon, who shoots, AC’s, data wrangles, retouches and thinks with his “I’m so ahead of the game-tude” (it’s no wonder he works with all the top production co’s and photographers in town), is: Felipe Neves, thank you for all your work and skills on our productions.
MQX
We recently worked with Agency Hoyne to create a film and stills campaign for one of Australia’s Top Developers Winten Property and Frasers Property ( Developers of the iconic Central Park). The film was made with CGI animation and live action, shot on location and in studio.
Orpheus Island | Andy Lewis
Andy Lewis working with Head Chef Paul Wilson on Orpheus Island Lodge .
Creating magic on a plate.
Nudus | Andy Lewis
Andy Lewis has been working with Nudus to produce these great shots for Nudus Fruit Chips.
Photographer Andy Lewis
Designed/ Art Director Angela from @wearedepot
Packaging styled by David Morgan
Marilyn A Chilling Encounter
IPM recently worked with Petros Ktenas on the Kia Stinger Driving Experience fan day.
His personal project “Marilyn A Chilling Encounter” has recently received an Honourable Mention at this years 2019 MIFA.
No surprise really, the work is great.
Lifestyle and Hyundai
We’ve been working with Glenn Urquhart recently. Sharing more of his back catalogue.
This promo is award winning and you can see why.
Director – Paul Butterworth
Creative Director – Glenn Urquhart
Enjoy!
NORRIE | Real Folk Stories
A film by Chi Chi Menendez and Paul van Kan
This poetic portrait celebrates iconic Australian LGBQT activist Norrie mAy-Welby. In this intimate conversation with the film makers, Norrie shares stories and personal insights that shed a unique light on the psyche of a non-binary identifying person. It is a tribute to Norrie’s heroic journey to personal freedom.
