As a brand, Soomom Apparel really wanted to create a library of photos that incorporated the product, the emotion, the landscapes and create a sense of storytelling through the pictures.

To achieve this, Eric considered in detail the purpose of the images, the messaging, what products to highlight, the emotions the brand inspires, and the preferred locations that would create this sense of alignment.

Credits
Photographer: Eric Yip | EYXL Photo
Photographer Assistant: Brett Blignaut
Production: RZ Media | Jonathan Ren
Talent: Bre Vine | Soomom.com Global Ambassador