Welcome to The Incredible Production Collective…

IPC is a production company and an artist directory.

With a curated collective of freelance

Directors, Photographers, Cinematographers, and Content Makers

Giving you the freedom to put together the perfect team for your project.

IPC + you + artists, IPC + artists, or you + artists = it’s that simple.

IPC is a marketing & production service for talent –

a tool for artists to be found and

high end shoots to be made.

Established in 2019 by Executive Producers Sam Allison and Helen Doick, The Incredible Production Collective model was developed in reaction to the ever-evolving commercial world.

We provide high-end streamlined production services to enable our artists to collaborate seamlessly with agencies and clients to create award-winning films, stills shoots and original content for global brands.

We offer a curated collective of experienced freelance creative talent to ensure you have the best artist for your project.

We aim to be the “Go to Destination” for agency creatives and direct clients to source the top tried and trusted talent for projects.

We’ve spent eighteen months researching what the industry needs, talking with direct clients, ad agencies and artists to discover a need for a trusted, single platform for clients to source top end independent artists that aren’t tied to the traditional prod co set up.

For artists IPC offers the support of a production company without the ties – artists can scale up or down as required and choose to use our production services or not.


It all began for Helen with flash dance, choreographing Disco routines and sewing sequins. 1983 stayed a strong inspiration for the next 36 years!

After graduating with a BA Honours in Dance and Related Arts and a bursary for high achievement, Helen went on as choreographer, performer and producer for various projects, including The Gothenburg Culture Festival at the Gotenborg Opera House, Glastonbury, Brighton and Bristol Festivals and London’s Sadlers Wells and Laban.

After arriving in Australia in December 2000, Helen turned her arts producing knowledge towards advertising, she worked in adland and fast received the AWARD school Top mentorship programme, after which she transitioned towards producing commercial work and Art Directing fashion shoots. Since then Helen has shimmied up the ranks in various Production companies, with time as General Manager at Look, leading the company with global campaigns for brands such as Standard Chartered and Hyundai. At this point and with a decade of high end commercial management under her belt she launched The Incredible Picture Machine, which became a multi million grossing company in the first 24 months. Fast-forward to 2019 and the desire to push female leaders, tech and alternative working methods in the industry, Helen along with business partner Sam Allison jointly birthed IPC.

Weirdly it’s Sam who now prefers sequins!


Sam started her working life on the coveted Graduate Trainee programme at the BBC. After a stint in Hong Kong working for Star TV she was lured back to London and took on the role of Creative Producer for the internationally acclaimed BBC Creative Services, where she led a large production and creative team producing branding, commercials and high-profile films for all BBC programmes and services. Her successes include the cross-media launch campaign for BBC FOUR which was internationally received and went onto win the coveted DNAD, Creative Circle, New York Film, Carlton Screen, BDA and Promax awards in the UK, US and Europe.

Sam then shifted to Australia as Business Director at the Sydney office of Bruce Dunlop & Associates (BDA) an international creative agency that provides promotion & design services to broadcasters & advertisers worldwide. She oversaw and exec produced a number of key projects including the cross platform re-brand and re-launch of Channel Nine, TV3 NZ, The Comedy Channel and PRIME NZ.

In 2009 She launched “Dog Collective”, offering full production services for International and Australian clients. Which she finally merged with IPM to become the co-founder and Exec Producer of “The Incredible Production Collective”.