Parents all over the country have been counting down the hours till the kids go back to school. Good news is . . . the time has come and the new school year has started.
The Incredible Production Collective worked with Big W and M&C Saatchi produced stills for this Back to School campaign.
Client: Big W
Agency: M&C Saatchi
Production Co.: IPC
Creative Dir: Brendan Donnelly
Photographer: Jason Ierace
Executive Producer: Helen Doick