Parents all over the country have been counting down the hours till the kids go back to school. Good news is . . . the time has come and the new school year has started.  ⁠

The Incredible Production Collective worked with Big W and M&C Saatchi produced stills for this Back to School campaign. ⁠

Credits⁠
Client: Big W⁠
Agency: M&C Saatchi⁠
Production Co.: IPC⁠
Creative Dir: Brendan Donnelly⁠
Photographer: Jason Ierace⁠
Executive Producer: Helen Doick⁠