ROAD-TRIPPING | NRMA EV
It’s a heady feeling when you prep for a trip like this – amazing locations, an adventurous and ambitious production plan, narratives that align with your interests and the freedom of a 5-day road-trip to just make pretty pictures.
The assignment was to develop a series of images that both documented NRMA’s EV Drive Day at Broken Hill, and to tell the stories you make when you travel that long, open road. And stories we had – culture, history, art, adventure, weather, people, iconic locations, EV’s current issues and tremendous advantages, nature’s magic, getting lost, breaking down and it goes on . . .
A fast-paced project that needed us to travel light and move quickly at each of the locations. Familiarity with our tools, team and environment allowed us to quickly check off our lists and to find space to “play and learn”. – Eric Yip
Here’s a selection of images from our time with NRMA.
Team and Tools:
Drone: DJI Mavic 3, Mini, Air | D850 | 20mm, 35mm, 56mm &105mm | Profoto A1 x2 | Profoto Small Translucent & Silver | Abel Productions / Derek Abel on motion | Capture One Pro | Photoshop CC | NRMA EV Cars & Community / Marketing Teams | SIXT
