Creating the Co-Lab campaign 2019⁠

The winning Co-Lab team worked with advertising, media and road safety mentors to bring the ‘You’re no dummy’ campaign to life for Dept of Main Roads QLD. They watched their campaign concept become a reality by getting hands-on for the shoot in late June 2019 and then continued to collaborate with directors, cast and crew, throughout the rest of the campaign’s creation.⁠

Our man on the ground Richard Bell shot this little number with the Co-Lab team. ⁠

Credits⁠

Client: Dept of Main Roads QLD⁠

Production & Agency : Prodigious⁠

Director : Grant Marshall ⁠

DOP: Richard Bell⁠

Snr Producer : Karen Hayward⁠

Producer : Cas Jones ⁠