Or just dying a slow and painful death? Just like everyone else we were analysing our IPC Social Media data, which led us to ask, who is even hanging out in facebook anymore? 42% of users have taken a break from facebook last year. This stat does not include the kickback from the “news ban” of 20th Feb 2021. Engagement is at an all-time low, this could also be attributed to the ‘Social Dilemma’ factor?
So where are consumers hanging out: –
If you are looking to target B2B, facebook is definitely not the place for your brand.
So, do we look to Parler or Clubhouse for the next marketing strategy? Will there ever be world dominance like facebook again?
At IPC we work to appeal to our clients’ needs and business goals, evolving with our audience and not the platform.
What are your B2B social stats telling you?